CV
October 2022
Founding Son Selva Permaculture
The start of a new permaculture project in Mallorca.
2018–2024
Urbanroots is an urban gardening webshop and community, that helps garden newbies to start to grow their own veggies on balconies and terraces.
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Freelancer in Product, Web and Interior Design, Design Concept and Development.
2018-2022
Social Media Management
for small companies or solopreneurs like Authentica Schweiz, FESPO, Urbanroots, European Youth Choir Festival, Grüner Zweig, Nuage Feng Shui and many more.
October 2018
Permaculture Design Certificate
At the Kul Kul Farm in Bali.
August 2018
Founding of Urbanroots
Okt 2015–May 2017
Shop Manager of Soeder Store Basel
Leading a sales team of four. Training our staff regarding sustainable production and materials. Active sales person and establishing a customer base in Basel. Customer care, Indent of goods and raw materials for production.
May 2013–May 2017
Product Designer and Developer with Soeder and part of the executive board of Soeder GmbH
Design and development for a big part of the assortment from lamps, to backpacks, jewelry, shoes and so on. Creating prototypes in close collaboration with our producers. Sourcing of sustainable and all natural materials. Product photography and editing for our webshop. Quality control before and during production.
Aug 2013–Sept 2014
Design Assistant at Stefi Talman in Zurich (Fashion Design)
Product design and development of leather accessories. Communication with our producers and carrier agents in Italy and China. Assistance for the arrangement of the Collection (deciding on color schemes, materials, foto shootings). Create Illustrations and edit photos for the retail catalogue.
May 2013
Co-Founding of Soeder GmbH
Sept 2011–Mar 2012
Internship at FREITAG lab. ag in Zurich (Creation and Product Development)
Designa and development of a company-owned tention buckle. Research for new collections, developing a messenger backpack and accessories.
Sept 2009–June 2013
Bachelor of Arts in Industrial Design ZhdK
Sept 2008–Aug 2009
2003–2008
Italian Art High School, Liceo Artistico in Zurich
Bilingual degree: German/Italian
LANGUAGE SKILLS
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Swiss german (Mother tongue)
German (very well)
English (very well)
Italian (bilingual high school degree)
French (intermediate)
Spanish (kind of fluent but still learning...)